Cashify X Rivyl

About:

Cashify is a personable Sydney-based brand founded to help young people get loans fast, so they can live life on their own terms. Cashify is all about turning the finance industry on its head and challenging the status quo. They use technology to move away from a slow, impersonal process and towards a fast, personalized, relatable flow to help people live their life to the fullest.

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Brief:

Cashify wanted to stand out. To appeal to the younger generation. Frankly, their current look and feel didn’t help. Cashify had a professional and established look, but it was too safe and conservative to grab the attention of the under-30s. They needed a total overhaul. They wanted rivyl to dive into their story and help them build a solid strategy and the visuals to carve a messaging and stand out amongst a horde of credit companies.

So, here’s what we did for them…

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Result:

The old logo had to go. We created a bold and playful logo with a fresh, energetic gradient that is sure to draw heads. A simple wing motif became their mark in the logo and throughout the phrases they use. A representation of the freedom that accompanies a Cashify loan. The youthful gradient and refreshed logo allow for the perfect gift-with-purchase and merchandise opportunities. We were pleased with what we did. The clients were stoked. This is what they had to say about us after what we delivered:

The brand looks tailor-made for the youthful digital adventurers to fuel the life they actually want to live. A life without limitations.