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Our blog: Explore more branding value.
Our blog: Explore more branding value.
Special Edition:
Brand Archetypes
The 12 Brand Archetypes: A Guide to Powerful Brand Identity
Dive deep into the 12 brand archetypes and learn how each can dramatically influence your brand's identity and success.
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Brand Marketing
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Brand Identity
Unlocking a World of Possibilities with the Creator Archetype
Discover the Creator archetype: fostering innovation and authenticity in branding.
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Brand Marketing
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Brand Identity
Stand Out & Triumph: The Hero Brand Archetype in Action
Explore the Hero archetype: inspiring courage to overcome with strength and determination.
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Brand Marketing
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Brand Identity
Enhancing Appeal with the Lover Archetype
Dive into the Lover archetype: building intimate, passion-filled brand connections.
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Brand Marketing
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Brand Identity
Nurturing Brand Reliability through the Caregiver Archetype
Dive into the Caregiver archetype: nurturing and supporting through brand values.
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Brand Marketing
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Brand Identity
Cast your charm: The Magician brand archetype
Explore the Magician archetype: transforming reality with awe-inspiring brand experiences.
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Brand Marketing
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Brand Identity
Fostering Familiarity through the Everyman Brand Archetype
Embrace the Everyman archetype: connecting with honesty and simplicity in branding.
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Brand Marketing
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Brand Identity
Conveying your Brand's Goodness Through the Innocent Archetype
Understand the Innocent archetype: simplicity and optimism in a complex world.
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Brand Marketing
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Brand Identity
Crowning Your Brand: The Power of the Ruler Archetype
Learn about the Ruler archetype: leading with stability, quality, and control in branding.
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Brand Marketing
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Brand Identity
Blazing New Trails with the Explorer Archetype
Uncover the Explorer archetype: embracing freedom and adventure in brand identity.
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Brand Marketing
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Brand Identity
A Guide to Nonconformity: Finding the Outlaw Brand Archetype
Learn about the Outlaw archetype: challenging the status quo through disruptive branding.
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Brand Marketing
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Brand Identity
The Transformative Wisdom of the Sage Archetype
Discover the Sage archetype: valuing wisdom, knowledge, and truth in branding.
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Brand Marketing
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Brand Identity
Creating Light-hearted Brands with the Jester Archetype
Get to know the Jester archetype: infusing branding with joy, humor, and light-heartedness.
Category
Brand Marketing
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Brand Identity
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It’s 2025, and Brands Couldn’t Be More of a Talking Point
From our GM: Clarity beats noise. Personal brands amplify your true self, org brands unite. Align values, simplify messages. Authentic branding wins.
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GM from the GM
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Full Spectrum Branding: From Naming to Visual Identity
Discover what a full branding package includes and how it builds a coherent brand identity.
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Brand Marketing
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Brand Identity
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Custom Web Design: Is It Right for You?
Understand the benefits of custom website design in crafting a unique online presence.
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Brand Marketing
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Website Development
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Build Trust, Earn Loyalty
Explore the concept of brand loyalty and its significance in driving repeat business.
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Brand Marketing
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Brand Strategy
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Out with the Old? When and How to Re-name Your Brand
Learn about the strategic reasons behind brand renaming and its impact on brand evolution.
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Brand Marketing
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Brand Naming
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Setting the Stage: The Creation of Effective Brand Guidelines
Dive into what brand guidelines are and how they ensure brand consistency across mediums.
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Brand Marketing
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Brand Strategy
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More Than Just Looks: Delving into the Impact of Visual Identity
Find out what visual identity means for a brand and how it differentiates it in the market.
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Brand Marketing
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Brand Identity
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Social Media Branding: No Channel Left Behind
Get insights into leveraging social media for enhancing brand identity and engagement.
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Brand Marketing
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Brand Naming
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After Liftoff: Keeping Your Brand Relevant Post-Launch
Understand the importance of brand maintenance in preserving customer value over time.
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Brand Marketing
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Brand Strategy
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Probing into the World of Successful Brand Names
Learn what a brand name is and its critical role in brand identification and perception.
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Brand Marketing
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Brand Naming
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Engage and Inspire: Brand Storytelling
Explore the power of brand storytelling in connecting with customers on a deeper level.
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Brand Marketing
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Brand Naming
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Speak Their Language: Developing Your Brand Messaging Strategy
Discover the essence of brand messaging and how it communicates value to customers.
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Brand Marketing
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Brand Strategy
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Get Clicked, Not Overlooked: Essential Web Design Principles
Harness the essence of striking visuals and user-friendly layouts to build websites that elevate user engagement and maximize conversions.
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Digital Marketing
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Website Development
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Winning Tactics: Setting Brand Goals to Shape Your Strategy
Unlock winning tactics in setting focused brand goals to refine your strategy. Strengthen engagement, boost brand visibility, foster loyalty, and more.
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Brand Marketing
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Brand Strategy
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The Importance of Emotional Connection in Brand Strategy
Discover the power of emotional branding for consumer loyalty. Create a brand strategy aligned with your identity for resonance.
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Brand Marketing
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Brand Strategy
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A Quick Guide in Crafting an Unforgettable Brand Name
Make an unforgettable brand name. Our guide helps define your identity, brainstorm ideas, and conduct research for the perfect name.
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Brand Marketing
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Brand Naming
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The Role of a Web Designer: More Than Just Looks
Explore web designers' vital role in crafting stunning, functional websites. Uncover how design and functionality converge for a memorable user experience.
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Digital Marketing
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Website Development
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Turning Data into Strategy: The Role of Market Research
Explore how market research transforms data into strategy, offering insights about customers and competitors for smarter decision-making.
Category
Digital Marketing
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Brand Strategy
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The Value of Clarity in Your Brand's Mission and Vision
Discover the significance of grasping your target audience's needs, preferences, and behaviour, and learn strategies for effective engagement.
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Brand Marketing
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Brand Strategy
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The Value of Clarity in Your Brand's Mission and Vision
Understand the importance of a clear brand mission and vision. Learn how they guide decisions, attract customers, and build lasting brand identities.
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Brand Marketing
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Brand Identity
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How a Solid Brand Strategy Fuels Business Goals
Uncover the impact of a robust brand strategy on business goals. Differentiate, build loyalty, and drive growth and profitability.
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Brand Marketing
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Brand Strategy
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The Power of Effective Brand Strategy
Discover the impact of a potent brand strategy: setting your business apart, fostering loyalty, and maximizing market impact.
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Brand Marketing
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Brand Strategy
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The Science of Effective Brand Naming
How do you name a brand effectively? Learn to create a memorable, impactful, and globally resonant brand name.
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Brand Marketing
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Brand Naming
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The Art of Developing Powerful and Impactful Brand Names
Dive into the art of crafting powerful brand names. Learn to create a solid identity that stands out in a crowded market.
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Brand Marketing
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Brand Naming
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Harnessing the Power of Cultural Branding
Unlock cultural branding's influence for lasting connections. Align with movements to deeply resonate with your target market.
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Brand Marketing
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Brand Naming
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Outside the Box: The Role of Creativity in Brand Naming
Discover how creativity plays a crucial role in brand naming. Learn the strategies to create memorable and impactful brand names that stand out in the mark
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Brand Marketing
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Brand Naming
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The Bare Bones: A Starter Guide to Brand Naming
Learn the vital steps to craft a memorable brand name. Explore the strategy and factors making a name impactful and memorable.
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Brand Marketing
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Brand Naming
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15 Stunning Sites Showcasing Webflow's Power
Discover the immense power of Webflow through 15 stunning sites that showcase its unrivaled capabilities. Stand out and make an impact with Webflow.
Category
Digital Marketing
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Website Development
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Unleashing Webflow: Advanced Features for Web Development
Unleash the power of Webflow's advanced features for cutting-edge web development. Elevate your online presence to new heights & unleash your creativity.
Category
Digital Marketing
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Website Development
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Building a website? Why Webflow is the way to go
Ignite your website's potential with Webflow. See why savvy entrepreneurs use it to create stunning online experiences. Start unlocking your success now.
Category
Digital Marketing
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Website Development
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Types of Brand Names: Find the right fit for you
What's in a name? Everything when it comes to branding! A strong brand name can set your business apart from the competition.
Category
Brand Marketing
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Brand Naming
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Tips to find the perfect brand name for your business
Brand naming is vital in building brand identity, and your business name must be unique to avoid confusion with others.
Category
Brand Marketing
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Brand Naming
Tags
Domain name
How to create a unique brand identity in social media
Social media has changed the way brands market themselves. Learn how to stand out from your competitors.
Category
Brand Marketing
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Brand Identity
Tags
Social Media
Images
Video
Content
Colors
Famous car brands & how they got their names
Learn about the name origin of some of the world's most famous car brands.
Category
Brand Marketing
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Brand Identity
Tags
History
Brand Lesson: Protect your brand before it's too late
Building a great brand is hard. And brands are worth protecting. The best time to protect your brand was yesterday, the second best time is now.
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Brand Marketing
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Brand Strategy
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Domain name
Intellectual Property
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wiki
"The Hero and The Outlaw" - Book
'School-in-a-Box' - UNICEF
Absolut
Accenture
Adidas
Adidas - "Here to Create" Campaign
Adobe Creative Cloud
Adobe Inc.
Adolf "Adi" Dassler
Airbnb
Airbus
Albert Einstein
Ali Baba and the Forty Thieves
Alibaba Group
Amazon
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BMW
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Carl Jung's Theory of the Collective Unconscious
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Cartier
Chanel
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Clothes The Loop - The North Face
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Coca-Cola's "Share a Coke" campaign
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Cooper Tire & Rubber Co
Crawlability & Indexability
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DQ (Dairy Queen)
Diesel
Dior
Discord
Disney
Dollar Shave Club
Doritos
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Dream Crazier Campaign
Dropbox
Dunkin' Donuts
Duracell
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Elon Musk
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FUTURELIGHT line - The North Face
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