Objectives:

Nutrition Warehouse approached us with three key goals - 1. They wanted to update their brand image to reflect current trends in health and wellness, ensuring it felt relevant and appealing to today’s fitness and wellness consumers, 2. They needed to refine their understanding of who they were targeting, moving beyond a broad audience to a more specific, well-defined customer profile, 3. They sought a solution that would empower their team with clear brand guidelines and direction, enabling them to implement strategies independently and with confidence.

Strategy and Approach:

Brand Identity Refresh
We conducted a comprehensive brand audit, analyzing market trends and gathering insights on Nutrition Warehouse’s existing brand perception. This allowed us to identify areas for visual and messaging updates, aligning their brand look and tone with a more modern, vibrant image suited to their market.
Target Audience Definition
Through customer profiling and segmentation analysis, we worked with the client to develop an ideal customer persona that clarified their primary and secondary audiences. This helped Nutrition Warehouse not only focus marketing efforts but also tailor product offerings to the preferences and needs of these segments.
Empowering the Team with Autonomy
To ensure the team could confidently implement the new brand strategy, we created a detailed brand playbook, complete with updated messaging guidelines, visual assets, and tone of voice examples. Additionally, we held workshops and training sessions to onboard team members, providing them with the tools and understanding they needed to work autonomously within the new brand framework.

Results:

The refreshed identity has been well-received, with positive feedback from both existing customers and new audiences. By targeting a more specific audience profile, Nutrition Warehouse has seen a lift in engagement metrics across social and digital channels. Internal surveys show that team members feel more aligned with the brand mission and more capable of making brand-related decisions independently.

Testimonial ~ Grant Mayo

With Dain Walker’s expertise, our brand found it’s true north. He’s not just a guide; he’s the compass that led us through the intricacies of branding, making our journey uniquely impactful. If only we found him sooner.”

‍

Project Team: