Harley Davidson

BRAND DESIGN

The legendary Bar and Shield Emblem is in use today and features refined and more confident shapes and lines. The brand uses a monochrome color palette with a bright orange for framing and “Motorcycles” lettering, placed above and beyond the white wordmark. The Harley-Davidson logo is one of the most recognizable in the world. It is based on clear and strong lines and only three colors, but it looks like a powerful and brutal image for the influential and respected company. Harley-Davidson's marketing strategy revolves around promoting the brand's rich heritage, culture, and community, creating an emotional connection with its passionate riders. Through compelling storytelling, experiential events, and strategic partnerships, Harley-Davidson positions itself as a symbol of rebellion, individuality, and camaraderie. Harley-Davidson focuses on manufacturing high-quality motorcycles, cultivating brand loyalty, and delivering a superior customer experience through personalized services and genuine rider support.

BRAND HISTORY

Founded in 1903 in Milwaukee, Wisconsin, Harley-Davidson is an iconic American motorcycle manufacturer known for its distinctive V-twin engines and cruiser-style bikes.

Harley-Davidson was founded in 1903 in Milwaukee by William S. Harley and Arthur Davidson. Their vision was to create motorcycles to redefine the industry and capture the spirit of adventure on the open road. Over the years, their unwavering dedication to quality and innovation has solidified Harley-Davidson as a leader in the motorcycle industry.

Harley-Davidson takes pride in manufacturing heavyweight V-twin cruiser motorcycles that are second to none. Each bike is a masterpiece of design, combining sleek aesthetics with powerful performance. From the moment you sit on a Harley-Davidson, you can feel the difference. The rumble of the engine, the smooth handling, and the sense of power beneath you create an unmatched exhilarating riding experience.

In addition to creating exceptional motorcycles, Harley-Davidson also offers financing through Harley-Davidson Financial Services. This ensures riders can easily finance their dream bike and hit the road in style. Whether you're a seasoned rider or a newcomer to the world of motorcycles, Harley-Davidson makes it accessible for everyone to live the dream of owning their own Harley.

Harley-Davidson's lineup features a range of models to suit different preferences and riding styles. The Sportster is a timeless classic, perfect for those seeking a blend of power and agility. The Softail offers a smooth and comfortable ride, ideal for long journeys. The Touring models provide ultimate comfort and convenience, with features designed to enhance the rider's experience. And for those who crave something different, the Trike offers a unique three-wheeled experience that combines stability and style.

As a publicly traded company, Harley-Davidson has built a strong brand community that spans the globe. This community is more than just a group of motorcycle enthusiasts; it's a network of like-minded individuals who share a passion for the open road. Whether you're attending a local Harley Owners Group (HOG) event or participating in a cross-country ride, you'll find a welcoming community that embraces the spirit of adventure and camaraderie.