Wrangler

BRAND DESIGN

Wrangler features a bold and rugged logo with the brand name in strong uppercase letters, embodying the spirit of adventure and the ruggedness of the American frontier. Wrangler targets individuals who seek durable and stylish apparel, positioning itself as a leading denim brand with a heritage rooted in the American West. Through captivating advertising campaigns and endorsements by outdoor enthusiasts, Wrangler inspires and caters to those with a taste for freedom and exploration. Wrangler operates a global network focusing on sourcing high-quality materials and using innovative manufacturing processes to ensure the longevity and comfort of its products.

BRAND HISTORY

Founded in 1947 as part of Blue Bell overalls, Wrangler has cemented its status as an American denim icon. Renowned for its classic cowboy jeans like the iconic 13MWZ, Wrangler's legacy is deeply rooted in the pioneering creation of five-pocket western jeans, crafted with rigid and durable denim that can withstand the demands of ranching and riding.

Today, Wrangler continues to uphold its heritage while evolving to meet the needs of modern fashion. While its cowboy jeans remain a vital hallmark of the brand, Wrangler now offers various styles for everyday wear. From the rugged frontier to the city streets, Wrangler understands the importance of appealing to a broad audience while staying true to its roots.

One of the distinctive features that sets Wrangler apart is its unwavering commitment to quality and craftsmanship. The "W" back stitching, an iconic signature detail, instantly identifies a pair of Wrangler jeans. This attention to detail and dedication to creating superior denim products has made Wrangler a trusted and recognizable brand for generations.

Not limited to jeans alone, Wrangler has expanded its product line to include a wide array of items that complement the denim lifestyle. From stylish shirts to rugged boots and accessories like belts, Wrangler provides a comprehensive range of fashion choices for those seeking a complete western-inspired wardrobe.

Beyond its contributions to the fashion world, Wrangler demonstrates its ongoing commitment to the Western lifestyle by sponsoring rodeos and other Western events. This support strengthens and celebrates the culture and reinforces Wrangler's dedication to the communities it serves.

Wrangler's ownership by Kontoor Brands, based in North Carolina, further solidifies its position as an American brand deeply rooted in the heritage of Western wear. This ownership ensures a commitment to upholding the legacy of Wrangler and its timeless appeal.