What to look for in Web Design Packages?
The look and functionality of your website is a critical aspect of your brand. In the digital age, first impressions are everything and consumers will make assumptions about your brand almost immediately when they land on your page. Your marketing strategy will bring potential customers to your page, but it’s the style and function of the site itself that will entice them to engage.
Why Opting for a Custom Web Design is Worth the Investment?
When designing your website, you could easily utilise existing web design packages. These templates are readily available and often a cheaper alternative. But they won’t set your brand apart from others on the market. It's opting for a custom web design that will really bring value. But why? Learn more below.
What is Custom Web Design?
Custom web design allows you to create a unique website from scratch that is tailored to the specific needs of your company. You enjoy full flexibility over the design to give your brand the most chance of standing out from the crowd. It will come at a slightly higher cost than using pre-existing templates, but companies often find that the benefits outweigh the cost.
What are the Benefits?
If you can afford the higher upfront cost to build a custom web design, the long-term reward will be great. When building your own site from scratch you’ll enjoy:
Personalisation
Your website can be created to perfectly mirror your branding and identity. It shows the uniqueness of your brand as you will enjoy complete control over the way your website looks and feels.
Enhanced user experience
From the front-end user experience to the back-end admin experience, you can optimise your website to cater to specific business requirements. Integrate e-commerce systems, set up appointment booking systems and more with ease.
Search engine optimisation
By building your site from the ground up, you can include SEO-friendly code, meta tags and more that will boost your rankings. Plus, you can optimise load times and maximise responsiveness to increase the amount of time visitors spend on your page.
Analytical data
You can seamlessly integrate analytical tools that will offer insights into user behaviour. This rich data will help you to shape your content and features to maximise engagement.
Cost-effectiveness
Although the upfront cost of custom web design is higher than using an existing template, it’s a one-off cost that will bring an impressive return on investment. A site that is purpose-built will require fewer updates over time, saving you more money in the long run.
Invest in Your Website Design
Ensure that your website stands out for all of the right reasons by seeking help from the experts. The time, effort and investment that you give to your brand now will contribute to its long-term success. Find out more today by booking a free 30-minute discovery call with Rivyl. Let’s talk about your company and how a custom web design can elevate your brand.
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