Dior

BRAND DESIGN

The Dior logo is a simple monogram comprising the first letters of the founder's first and last name. 'C' and 'D' are not intertwined – they are located next to each other and connected in the lower zone. Through visually stunning and aspirational campaigns featuring renowned models and celebrities, Dior cultivates a sense of exclusivity and luxury. In operations, Dior strongly emphasizes craftsmanship, with meticulous attention to detail and the use of the finest materials in its couture and ready-to-wear collections. The brand also champions sustainability, employing eco-friendly practices and fostering social responsibility throughout its supply chain. With its unwavering commitment to beauty and refinement, Dior continues to captivate discerning individuals seeking timeless style and impeccable quality.

BRAND HISTORY

Christian Dior established his eponymous fashion house in post-war Paris, debuting the revolutionary New Look silhouette. Successive creative directors have reinterpreted Dior's vision while retaining its femininity, luxury, and sophistication codes. The house remains at the forefront of high fashion under LVMH, expanding into a global luxury brand while upholding Dior's haute couture heritage.

Christian Dior founded the House of Dior in 1946, marking the beginning of a fashion revolution that would captivate the world. From that moment on, the brand's commitment to timeless elegance and impeccable craftsmanship set it apart.

With its headquarters on the prestigious Avenue Montaigne in Paris, the House of Dior has solidified its place in the heart of the fashion capital. This iconic address embodies the essence of the brand and its dedication to sophistication.

Over the years, Dior has been fortunate to work with some of the industry's most visionary creative directors. From Yves Saint Laurent to Marc Bohan, Gianfranco Ferré to John Galliano, Raf Simons, and Maria Grazia Chiuri, each director has brought unique perspectives to Dior's design ethos, pushing boundaries and setting trends.

Dior is synonymous with iconic designs that have become staples in the fashion world. Whether it's the timeless and elegant Bar jacket, the effortlessly chic Saddle bag, or the sophisticated Lady Dior handbag, these pieces symbolize the brand's enduring style.

The House of Dior has expanded its global reach, operating over 200 boutiques catering to fashion enthusiasts worldwide. Dior's strong presence in multiple countries brings its exquisite designs and luxurious experiences to a worldwide audience.

Since 2017, the House of Dior has been owned by the LVMH luxury group, led by the visionary Bernard Arnault. This partnership has allowed Dior to thrive, combining the heritage and craftsmanship of the brand with the resources and global reach of LVMH.

Finally, Dior holds a unique distinction as one of the few officially recognized haute fashion houses. This recognition highlights Dior's dedication to creating garments of the highest quality, crafted with exceptional skill and artistry.