Airbus

BRAND DESIGN

Airbus is a renowned leader in the aerospace and aviation industry. The logo is always displayed in the bespoke 'Airbus' typeface, and the elements' size, color, position, and arrangement are fixed and defined in its brand standards. They may not be altered or changed in any way. The company's marketing strategy comprises high-profile partnerships, participation in industry events, and targeted advertising aimed at global aviation stakeholders and the general public. Airbus prioritizes cutting-edge technology, sustainable practices, and a worldwide manufacturing and supply chain network to deliver high-quality aircraft and services. The brand's commitment to safety, efficiency, and environmental sustainability has positioned Airbus as a premier choice for airlines and aerospace organizations worldwide.

BRAND HISTORY

In 1970, European aerospace companies formed Airbus - a formidable competitor to American giants like Boeing. This partnership was driven by the vision of creating world-class commercial aircraft to challenge the status quo. Spearheaded by French and German firms, Airbus made its mark in the industry with the debut of its first aircraft, the A300, in 1972.

Since then, Airbus has solidified its position as a leading manufacturer in the global aviation industry. The company's portfolio boasts an impressive lineup of commercial jets that have gained immense popularity worldwide. From the reliable A320 series to the iconic A380 and the cutting-edge A350, Airbus has consistently delivered high-quality aircraft that meet the needs of both airlines and passengers.

In 2000, Airbus reached another milestone when it became wholly owned by the European Aeronautic Defense and Space Company (EADS). This integration further strengthened Airbus's capabilities and positioned it for continued growth and innovation.

Today, Airbus stands tall as one of the world's largest aerospace companies, and its aircraft are a common sight at airports around the globe. As a business owner, it's essential to recognize the significance of Airbus's success in commercial aviation. This achievement is a testament to the value of personalized and creative solutions in building a solid brand identity.