Doritos

BRAND DESIGN

Doritos embodies a vibrant and dynamic brand aesthetic. Its iconic logo features bold and eye-catching typography within a triangular shape, exuding a sense of movement and excitement. Doritos strategically appeals to thrill-seeking individuals by offering bold and intense flavors through captivating advertising campaigns that foster a fun and indulgent brand experience. Leveraging social media and experiential activations, Doritos engages its diverse consumer base while maintaining its unique brand identity within the larger snack food market landscape.

BRAND HISTORY

Doritos, a trailblazer in the world of snack foods since its inception in 1964, has left an indelible mark with its bold flavors and memorable marketing initiatives. Originating as "little golden things" in Spanish at a Disneyland restaurant, Doritos quickly evolved into a snack sensation, revolutionizing the tortilla chip industry in the US. Backed by Frito-Lay, a powerhouse in the snack food sector under the PepsiCo umbrella, Doritos has grown into a household name renowned for its consistent quality and diverse flavor offerings. From the iconic Nacho Cheese to the tangy Cool Ranch and the fiery Flamin' Hot, Doritos continues to delight snack enthusiasts with its flavor powerhouse. In 2023, Doritos elevated the snacking experience by introducing four new "Dinamita" flavors, further cementing its reputation for innovation and adventure. Adapting to economic challenges, Doritos addressed inflation by reducing bag sizes, ensuring sustainability while delivering unparalleled snacking enjoyment.