Ben & Jerry's

BRAND DESIGN

Ben & Jerry's, a globally recognized ice cream brand, presents a reimagined logo that epitomizes their commitment to flavor and care. The company's name is elegantly illuminated in a clean white typeface, nestled within a curved ebony crescent accentuated by a vibrant sunflower hue. This artistic design element evokes the shape of their iconic ice cream containers, symbolizing the sanctuary and attention to detail given to each delectable creation. Ben & Jerry's strategy focuses on promoting their social and environmental activism, captivating customers through bold campaigns centered around important issues such as climate justice, racial equity, and voting rights. Ben & Jerry's prioritizes sustainable sourcing, ethical production practices, and fair labor standards, aligning themselves with a mission to use business as a force for positive change.

BRAND HISTORY

Their journey began with a diversion from their initial plan to open a bagel business. Unable to afford the high equipment costs, they focused on ice cream. Their first scoop shop, a renovated gas station in Burlington, VT, became the birthplace of an empire that captivates ice cream enthusiasts today.

What sets Ben & Jerry's apart goes beyond their delicious flavors. A whimsical, light-hearted personality and a genuine commitment to positive change and social justice form the brand's DNA. Their dedication to using Fairtrade ingredients, making them the first ice cream company to do so, showcases their unwavering commitment to ethical sourcing and sustainability. By supporting Fairtrade practices, Ben & Jerry's delights taste buds and uplifts farmers and communities worldwide.

In 2000, Ben & Jerry's partnered with Unilever, a global powerhouse, without compromising their independent spirit. This collaboration has allowed the brand to expand its reach and continue making a significant impact in the sweetest way possible.

While growing exponentially, Ben & Jerry's has always remembered what makes them unique. From their Vermont headquarters, they continue churning out innovative flavors that keep customers returning for more. Their iconic creations like Cherry Garcia and Chunky Monkey epitomize pure deliciousness, creating indulgent, undeniably delightful moments.

Despite their growth, Ben & Jerry's has always retained sight of what makes them unique. From their Vermont headquarters, they continue churning out innovative flavors that keep us returning for more. Just think of crowd favorites like Cherry Garcia and Chunky Monkey – a scoop of pure deliciousness that makes every indulgent moment a little sweeter.