Adidas - "Here to Create" Campaign
Adidas, the legendary German sportswear company, has been at the forefront of innovation since its establishment in 1949. With their groundbreaking "Here to Create" marketing campaign, Adidas sought to empower athletes and ignite a spirit of creativity within the world of sports. This global campaign was not just about selling products; it aimed to inspire individuals to push boundaries, think outside the box, and create their own paths to success.
One of the critical features of this remarkable campaign was its multi-faceted approach. Adidas utilized the power of print media, captivating television commercials, and short films to showcase a diverse range of athletes. By highlighting athletes from different backgrounds, cultures, and sports, Adidas conveyed the message that creativity knows no limits. It was a powerful reminder that everyone has the potential to unlock their unique talents and make a mark in the world of sports.
In 2017, Adidas expanded its campaign with "Calling All Creators." This innovative initiative invited people from all walks of life to share their creative visions. It was a call to action, urging individuals to showcase their talents and ideas and join a collective movement of creators. Adidas recognized that creativity is not limited to professional athletes alone but exists within the hearts of every individual. Adidas fostered a community of like-minded individuals who were inspired to push boundaries and unleash their creative potential by giving people a platform to express themselves.
In 2020, Adidas again demonstrated its commitment to driving change with its campaign, "Change is a Team Sport." This powerful and essential message focused on promoting equality within the world of sports. By spotlighting the importance of inclusivity, Adidas emphasized that sports should be a space where everyone has an equal opportunity to participate and succeed. By championing equality, Adidas encouraged individuals and organizations to break down barriers and create a genuinely inclusive sporting environment.
The impact of Adidas' "Here to Create" campaign cannot be overstated. With their uplifting messages and inclusive representations, Adidas successfully ignited a global movement celebrating creativity, equality, and passion for sports. The campaign generated over 30,000 personalized motivational videos for their social media followers, leaving a lasting impression on countless individuals.
