Goodrich Corporation
BRAND DESIGN
Goodrich Corporation's brand design features a sleek and professional logo that combines the company name with a stylized airplane-wing-inspired graphic, representing its long-standing presence in the aviation industry and commitment to innovation. Goodrich Corporation targets aviation and aerospace professionals, airlines, and defense contractors with campaigns highlighting its advanced aerospace systems, cutting-edge technologies, and industry expertise. The company showcases its capabilities through trade shows, industry events, and strategic partnerships. It establishes itself as a leading provider of aircraft components, systems, and services. Goodrich Corporation operates a global manufacturing and distribution network specializing in designing, producing, and maintaining aerospace systems and components. It prioritizes research and development, rigorous quality control, and adherence to industry regulations to ensure superior performance, safety, and reliability.
BRAND HISTORY
Established in 1870 by Dr. Benjamin Goodrich in Akron, Ohio, the company initially focused on producing rubber goods before venturing into the dynamic aviation industry. Throughout its history, Goodrich Corporation solidified its position as a leading supplier of cutting-edge aircraft systems and components. Engine controls, landing gear, and flight data systems were just a few of the areas where Goodrich excelled. The company's commitment to innovation and excellence propelled it to the forefront of the aviation industry.
In a notable milestone, Goodrich Corporation produced the life rafts for the iconic RMS Titanic in 1912. This exemplified the company's dedication to safety and its ability to deliver essential solutions in maritime transportation.
While BF Goodrich Company acquired Goodrich Corporation in the 1920s, it continued to operate independently, retaining its identity and autonomy. This strategic move allowed the company to thrive and expand its influence in the aerospace sector.
During the 1980s, Goodrich Corporation underwent a pivotal change when its headquarters was relocated from Ohio to North Carolina. This shift marked a new chapter for the company, positioning it for further growth and success.
In 2012, Goodrich Corporation was acquired by United Technologies Corporation. This momentous event showcased the company's enduring relevance and value in the aerospace industry. This acquisition reinforced the influential role played by Goodrich Corporation in advancing technological advancements in aviation.
