Hootsuite

BRAND DESIGN

Hootsuite, a social media management platform, the redesign of 2022 has significantly changed the style of the Hootsuite visual identity, keeping only the original idea and composition: an emblem with an owl, followed by a logotype. Both elements were redrawn in a juicy coral color palette, with the owl being redrawn in a more caricaturish way, and the bird's face became wider and friendlier. As for the lettering, the typeface of its title case letters was switched to a modern extended sans-serif font with bold lines and traditional contours. The stable and bold lettering from the primary Hootsuite badge is set in a conventional sans-serif typeface with broad contours of the letters. The fonts closest to the one used for the Hootsuite logotype are LCT Picon Extended Bold and Matrice Semi Bold but with some shapes modified. The color palette of the Hootsuite visual identity is based on a combination of smooth coral shades of red and white. The scheme represents the company as energetic and professional, evoking a sense of friendliness and showing the Hootsuite value of its customers' comfort. Hootsuite's marketing strategy revolves around providing solutions for social media scheduling, content management, and analytics through targeted campaigns, thought leadership content, and strategic partnerships. By positioning itself as a trusted advisor in the digital marketing space, Hootsuite showcases its expertise and commitment to helping businesses navigate the ever-evolving social media landscape. In operations, Hootsuite focuses on delivering a user-friendly platform, providing excellent customer support, and continuously improving its features to meet the needs of its diverse customer base.

BRAND HISTORY

Hootsuite integrates with major social platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn. This means you can monitor and engage with your audience across multiple channels without the hassle of hopping between platforms. It's like having all your social media conversations in one convenient place, saving you time and effort.

Additionally, Hootsuite offers comprehensive features that help you stay on top of your social media game. From scheduling content in advance to gaining valuable insights through analytics, from collaborating with your team to listening to what your audience is saying, Hootsuite has everything covered. It's like having a complete social media toolkit, empowering you to streamline your workflow and maximize your impact.

Previously, Hootsuite offered a free plan, but in March 2023, they moved to a paid-only model. Starting at $99/month, this change allows Hootsuite to continue providing top-notch service while investing in its platform's ongoing development and improvement. This ensures you access the latest features and updates to enhance your social media strategy, ultimately helping you achieve your business objectives.

What sets Hootsuite apart is its extensive user base, with over 80% Fortune 1000 companies currently relying on Hootsuite to manage their social media marketing. This impressive statistic speaks volumes about Hootsuite's ability to deliver results and meet the demanding needs of large and complex businesses. It's a testament to Hootsuite's reputation as an industry leader. It reinforces the value it brings to companies of all sizes.

While there are competitors in the social media management space, such as Sprout Social and Buffer, Hootsuite stands out for its robust feature set and user-friendly interface. It's an appealing choice for brands looking to streamline their social media workflows and stay ahead in the ever-evolving world of social media.

Some critics argue that Hootsuite's pricing now comes at a premium compared to rivals with more advanced capabilities. However, it's crucial to weigh the costs against the benefits. Hootsuite's ease of use, extensive integration options, and broad market presence make it a compelling choice for businesses serious about their social media presence.