KitKat
BRAND DESIGN
KitKat is represented by a creative and playful logo featuring the brand name in bold red typefaces with the iconic break-line graphic, communicating indulgence and simplicity. KitKat positions itself as a fun and satisfying snack that provides a break from the stresses of daily life, using catchy slogans and engaging social media content to appeal to audiences of all ages. The brand emphasizes its signature wafer-encased chocolate bars and diverse flavor options, appealing to customer cravings and preferences. KitKat operates as a global confectionery powerhouse, utilizing sustainable practices to produce high-quality ingredients and minimize environmental impact. It partners with cocoa farming communities and invests in ethical supply chain practices, promoting responsible business and community development.
BRAND HISTORY
KitKat, the iconic chocolate bar that has become a global snacking staple, has a rich history that dates back to its creation in 1935 by Rowntree's in York, UK. Today, it is produced and marketed worldwide by Nestlé, a testament to its enduring popularity and success.
One of the key factors that sets KitKat apart is its crispy wafer center covered in smooth and creamy milk chocolate. This unique combination revolutionized the chocolate bar industry and quickly captured the hearts and taste buds of chocolate lovers worldwide.
Since its introduction, KitKat has been synonymous with the famous slogan "Have a Break, Have a KitKat." This catchy and relatable phrase, launched in 1957, has become deeply ingrained in popular culture and serves as a reminder to take a moment of relaxation and indulgence. It has become an integral part of the brand's identity and has contributed to KitKat's widespread recognition and appeal.
One of the hallmarks of KitKat is its ability to adapt and cater to different markets and cultural preferences. While it is marketed globally by Nestlé, it is essential to note that the brand is licensed to Hershey's in the United States. This strategic collaboration ensures that KitKat can cater to consumers' unique tastes and preferences in every corner of the world.
In addition to its classic milk chocolate variation, KitKat is renowned for its wide range of flavors that are available across different countries. For example, KitKat offers unique and unconventional flavors like green tea and soy sauce in Japan. These localized flavors have garnered a devoted following and become part of the cultural fabric. KitKat is considered a famous good luck charm for students. The phrase "Kitto Katsu," which sounds similar to KitKat, can be translated as "You will surely win" in Japanese. As a result, KitKat has become a symbolic gift for students facing exams or challenges, embodying the belief in their success.
