Kleenex

BRAND DESIGN

The brand design for Kleenex features a simple yet recognizable logo, showcasing the brand name in a clean and modern font, symbolizing comfort and care. Kleenex emphasizes its dedication to providing gentle and reliable tissue products for everyday use, deploying heartwarming advertising campaigns and practical demonstrations that underscore the brand's commitment to promoting health and wellness. The brand is a trusted companion for families and individuals, offering various tissues, wipes, and hygiene products designed for various needs. Kleenex is a global leader in tissue production, upholding rigorous quality standards and sustainable manufacturing practices. The brand collaborates with healthcare professionals and organizations to promote proper hygiene practices and supports initiatives addressing community needs.

BRAND HISTORY

Since its inception in 1924, Kleenex has become an iconic brand of facial tissues, beloved for its softness and the comforting touch of cotton. As the first branded facial tissue in America, Kleenex's influence on the product category has been profound, shaping how consumers across the nation approach personal care and hygiene.

Originally introduced to the market as Kleenex Cleansing Tissues in 1924, this innovative product quickly gained recognition and appreciation for its gentle and soothing qualities. In 1930, the brand took a significant step by officially trademarking its name under Kimberly-Clark, solidifying its position as a pioneer in the facial tissue industry. By establishing Kleenex as a trademark, Kimberly-Clark set the stage for the enduring legacy of the brand and its enduring impact on American households.

As the first facial tissue marketed in the United States, Kleenex was pivotal in popularizing tissues for personal care and hygiene. It revolutionized how people approached nasal care and everyday comfort. Its introduction brought relief and convenience to consumers and created a new category in the American market, setting a standard redefining personal care routines for generations.

This transformative impact extended beyond American borders, as Kleenex became the category creator, popularizing the use of tissues outside Japan and reshaping global consumer behavior around personal hygiene and comfort. The brand's dedication to quality and innovation has solidified its standing as a trailblazer in the industry, leaving an indelible mark on how people care for themselves daily.

Truly a classic brand, Kleenex's influence goes beyond its functional benefits. Its ubiquitous presence has made it synonymous with facial tissues, representing a standard of softness and reliability that consumers trust. The brand has even offered Halloween costume versions of its iconic tissue boxes to further engage with its audience, showcasing a playful and creative approach to its storied legacy.

Through its commitment to comfort, quality, and innovation, Kleenex has established itself as a household name and reshaped the fabric of personal care, setting a standard of excellence that resonates with consumers worldwide.