Kodak
BRAND DESIGN
Kodak, a renowned photography and imaging company, In 2016 the brand started using its "camera" logo again by changing the style and the location of the wordmark. Now, the yellow lettering is placed vertically along the right part of the red image. It is written in all capitals of a simple yet confident sans-serif typeface and looks professional and severe. The current version of the Kodak logo features an attractive bold type. The design of the "K" character was taken from the iconic 1971 logo created by Peter Oestrich. In 1935, the combination of red and yellow appeared in the Kodak emblem for the first time. The red-and-black alternative adopted in 2006 survived not more than a decade. Eventually, the company decided to return to its iconic palette. Kodak's marketing strategy focuses on its iconic status in the photography industry, appealing to professional photographers and everyday consumers through nostalgic imagery, storytelling, and digital advancements. By positioning itself as a trusted provider of reliable cameras, printing solutions, and digital imaging services, Kodak delivers a wide range of products and services that enable individuals to express their creativity and cherish memories. Kodak emphasizes innovation, quality manufacturing, and a robust global distribution network to ensure customer satisfaction.
BRAND HISTORY
In 1888, in the bustling city of Rochester, New York, a visionary named George Eastman founded an American photography brand that would forever shape how we capture memories. My friends say this brand is none other than Kodak.
Kodak quickly became a household name, synonymous with photographic excellence. Their pioneering spirit introduced the world to roll film and affordable cameras that allowed people from all walks of life to freeze moments in time like never before. The result? The magic of Kodak moments was born.
Kodak dominated the photographic industry during the film era with its innovative products. It was the go-to choice for anyone seeking unrivalled quality and craftsmanship. And who could resist the allure of its popular EasyShare digital cameras, which set a new standard for convenience and creativity?
But as technology advanced and the digital wave took over, Kodak faced a daunting challenge. The brand struggled to adapt to the rapidly changing landscape, ultimately leading to a bankruptcy filing in 2012. However, this setback did not spell the end for Kodak. Like a phoenix rising from the ashes, this iconic brand shifted its focus and made a daring leap into commercial printing.
Today, Kodak may no longer be a household name in consumer photography, but its presence remains strong. By harnessing its expertise in printing technology, Kodak has carved out a niche in the commercial printing market. Their commitment to quality and innovation is as unwavering as ever, ensuring they stay relevant in an ever-evolving industry.
