Lacoste

BRAND DESIGN

Lacoste, a renowned French fashion brand, showcases a logo that features a green crocodile emblematic of its founder René Lacoste's on-court nickname. The logo is simple, recognizable, and embodies the brand's elegance, prestige, and sportiness ethos. Lacoste's marketing strategy revolves around its iconic polo shirts, leveraging brand ambassadors in sports and fashion to promote its products through stylish and aspirational campaigns. By positioning itself as a symbol of timeless style and athletic heritage, Lacoste caters to a sophisticated and discerning customer base. Lacoste focuses on high-quality craftsmanship, sustainable sourcing, and efficient supply chain management, ensuring the integrity and authenticity of its products.

BRAND HISTORY

In 1933, two remarkable individuals named René Lacoste, a renowned tennis champion, and André Gillier, a visionary businessman, came together to establish a French sports fashion brand that would set the world ablaze. My friends say this brand is none other than Lacoste.

Lacoste's journey to greatness began long before its official founding. In 1926, the now iconic green crocodile logo made its first appearance on a polo shirt, symbolizing the tenacity and tenaciousness of René Lacoste himself, who was fondly referred to as the "Crocodile" during his illustrious tennis career in the 1920s.

From its inception, Lacoste was destined for greatness. The brand had an unwavering commitment to luxury, offering only the finest materials and craftsmanship. This dedication to excellence unmatched by mainstream brands earned Lacoste its rightful place among the crème de la crème of the fashion world.

Lacoste's rise to prominence was propelled by its early endorsement of tennis, a sport deeply ingrained in the brand's DNA. By revolutionizing tennis fashion and introducing the world's very first short-sleeve cotton piqué polo shirt, Lacoste forever changed the game. Long-sleeve woven shirts were no longer the norm; the effortlessly stylish and comfortable Lacoste polo became the epitome of style and sophistication on and off the court.

This tennis-inspired style quickly transcended the world of sports, propelling Lacoste into a chapter of unrivalled success. The brand's expansion into casual wear proved to be a formidable force, capturing the hearts of fashion enthusiasts globally. Lacoste became not just a sports fashion brand but a lifestyle brand that stood for elegance, history, and unparalleled quality.

Today, the green crocodile logo is not just a symbol but an emblem of Lacoste's enduring legacy. It adorns an exquisite range of apparel, footwear, leather goods, perfumes, and so much more, each instilled with the brand's unwavering commitment to excellence. When you don a Lacoste piece, you are not just wearing an outfit but embracing a rich heritage that spans decades.