Margaret Mark

Margaret Mark is an exceptional American brand strategist and prolific author renowned for her groundbreaking contributions to the field of branding. She is the visionary founder of Archai, First Principles in Branding, a highly esteemed consulting firm specialising in creating iconic brands. Since its establishment in 1997, Margaret's work has seamlessly blended insights from social sciences and humanities with proven marketing best practices, setting a new standard for brand building.

A true trailblazer, Margaret Mark is widely recognized for co-developing the influential concept of 12 Brand Archetypes with the esteemed Carol Pearson. Inspired by the profound theories of Carl Jung, this dynamic framework has enabled marketers and creatives across industries to swiftly grasp the essence of their target audience and strategically craft campaigns that deeply resonate with fundamental human motivations and desires.

Margaret's unrivalled expertise has attracted many notable clients, including industry titans such as AT&T, Kraft, and Madison Square Garden. Through her invaluable consultations, she has played a pivotal role in guiding these renowned companies towards achieving profound brand transformations and enduring success in the competitive marketplace.

Fueled by a genuine commitment to compassion, Margaret Mark advocates for an approach to branding that infuses empathy and understanding into every interaction. She believes that by genuinely connecting with customers more profoundly, brands can nurture solid emotional connections and effectively guide individuals through life's challenges.

In addition to her exceptional consultancy work, Margaret has authored over 30 influential books on branding, marketing, and personal growth. Her invaluable insights and guidance continue to empower countless individuals, offering practical tools and wisdom for embracing personal and professional development.