National Geographic
BRAND DESIGN
The brand design for National Geographic showcases a distinctive and timeless logo featuring a yellow rectangle with the iconic yellow-bordered rectangle within it, representing exploration, education, and storytelling. National Geographic appeals to nature enthusiasts, adventure seekers, and individuals passionate about the environment and cultural understanding through captivating photography, compelling documentaries, and immersive storytelling across various media channels and platforms. By showcasing the wonders of the Earth and promoting a more profound respect and appreciation for its diversity, National Geographic inspires its audience to become stewards of the planet. National Geographic operates as a nonprofit organization, utilizing a global network of photographers, filmmakers, researchers, and conservationists to document and share stories worldwide.
BRAND HISTORY
Since its establishment in 1888, National Geographic has captivated audiences with its breathtaking photography and comprehensive coverage of science, exploration, and adventure. National Geographic has continuously evolved to stay relevant in the rapidly changing media world as a long-standing American media brand.
National Geographic's journey began as a scholarly journal launched by the National Geographic Society. Over the years, it gained recognition for its iconic monthly print magazine, which has become synonymous with the brand. However, in response to the digital age, National Geographic has decided to cease newsstand sales of its print magazine after 2023. This shift reflects the brand's commitment to embracing digital platforms and staying connected with its audience in a rapidly changing media landscape.
National Geographic is not limited to its print magazine. It is a multimedia powerhouse that produces captivating content across digital platforms, books, maps, TV channels, and more. By leveraging various mediums, National Geographic ensures that its audience can access its extraordinary content wherever they are, whether through online articles, captivating documentaries, or beautifully illustrated books.
Embracing the digital age has allowed National Geographic to expand its reach and impact. With a massive Instagram following of over 283 million, National Geographic has successfully built a global community that engages with its awe-inspiring images daily. Through its digital presence, National Geographic shares its unparalleled photography, raises awareness, and instils a sense of responsibility towards the planet.
Despite the changes in its distribution model, National Geographic remains dedicated to illuminating and protecting the world's wonders. For over 130 years, groundbreaking photography and reporting have inspired people to care deeply about our planet. National Geographic's legacy of high-quality photojournalism lives on, evolving and carrying its impactful message to new generations.
