Ray-Ban

BRAND DESIGN

Ray-Ban, the renowned eyewear brand, has a logo that is a diagonal rendering of the brand name in white cursive text on a bright red background. Their marketing strategy revolves around the brand's iconic status, targeting fashion-conscious individuals through sleek advertisements, celebrity endorsements, and engaging social media campaigns that portray a sense of coolness and self-expression. RAY-BAN's operations encompass a meticulous design, manufacturing, and quality control process, ensuring durability and innovation in their eyewear collections.

BRAND HISTORY

Ray-Ban, the iconic American sunglasses brand established in 1937, is significant in eyewear innovation. This brand, born out of a vision by Bausch & Lomb to create sunglasses for US Air Force pilots, has not only shaped the eyewear landscape but has also left an indelible mark on popular culture. Ray-Ban introduced the Aviator and Wayfarer styles during the 1930s to 1950s, instantly captivating the masses with their timeless appeal and trendsetting designs.

In 1999, Ray-Ban took a significant step in its journey by being acquired by the Italian eyewear giant Luxottica for a substantial $640 million. Despite this transformation, Ray-Ban's legacy continued to thrive, with the Wayfarer emerging as the best-selling sunglasses style during the vibrant 1950s and 1960s. The brand's influence extended far beyond sales figures, as Ray-Ban sunglasses graced the silver screen in numerous Hollywood films and found favor among cultural icons like Bob Dylan, further cementing its status as a fashion staple.

Ray-Ban's commitment to innovation remained steadfast, culminating in its groundbreaking entry into the smart eyewear arena in 2022 with the launch of Ray-Ban Stories in collaboration with Meta. This bold move reinforced Ray-Ban's position as an industry trailblazer, seamlessly blending its heritage of cool sophistication with cutting-edge technology.