Skittles

BRAND DESIGN

The brand design for Skittles encompasses a playful and colorful logo featuring the brand name rendered in a bold and vibrant font, reflecting the brand's fun and whimsical identity. Skittles targets a wide range of consumers in marketing, particularly those who appreciate a burst of flavor and an element of surprise. Skittles advertises itself through vibrant and humorous advertisements highlighting the joy and excitement of tasting the rainbow. Through engaging social media campaigns, partnerships, and experiential marketing, Skittles creates an immersive and memorable brand experience. Operationally, Mars, Incorporated produces and distributes Skittles globally, ensuring availability in various markets.

BRAND HISTORY

It all began in jolly old Britain 1974 when Skittles were first created. They travelled across the pond to North America in 1979, spreading joy and sweetness across the land. It took a little while for Skittles to establish itself as the top-selling non-chocolate candy in the United States. That's right - when it comes to satisfying sweet cravings, Skittles take the crown.

However, despite their immense popularity, Skittles have yet to be without their fair share of controversies. Some have raised concerns about the artificial flavors and colors used in Skittles, such as Red 40 and Yellow 5. These ingredients, known by their numerical names, have sparked debates about their potential health effects. The proposed "Skittles ban" in California is a stark reminder that not everyone is thrilled with the candy's ingredient list.

Skittles continue to shine bright as a beloved candy classic. Their chewy texture and tantalizing fruit flavors, like strawberry and lemon, make them a delightful treat for the young and young-at-heart. While the debates about artificial ingredients rage on, Skittles remain a colorful symbol of joy, sweetness, and that undeniable feeling of experiencing a rainbow of flavors all in one bite.