Subaru
BRAND DESIGN
Subaru showcases a sleek and recognizable logo featuring a cluster of six stars, symbolizing the six companies that merged to form the current Subaru, all positioned to create the constellation Pleiades. Subaru targets individuals seeking adventurous and reliable transportation options, positioning itself as a brand that caters to outdoor enthusiasts and families. Subaru emphasizes its commitment to safety, reliability, and all-wheel-drive capabilities through impactful and emotionally driven advertising campaigns. Subaru operates as a division of Subaru Corporation, ensuring seamless integration of manufacturing, sales, and servicing operations.
BRAND HISTORY
Subaru, a revered Japanese automaker established in 1953, has garnered a dedicated following among outdoor enthusiasts thanks to its commitment to manufacturing rugged, safe, and durable all-wheel drive vehicles.
Renowned for its diverse models, including the Outback, Forester, Impreza, Legacy, and WRX, Subaru has captured the hearts of customers who prioritize reliability and resilience in their automobiles. The brand's offerings strike a harmonious balance between car-like handling and SUV capabilities, making them the ideal choice for adventurous individuals seeking to explore the great outdoors. Subaru's vehicles, such as the popular Outback, Forester, and Crosstrek models, are often seen as reliable companions, accompanying drivers on exhilarating journeys and granting them the freedom to embark on exciting endeavors.
In addition to its reputation for crafting dependable vehicles, Subaru is known for its unwavering commitment to safety. The brand consistently earns high safety ratings, a testament to its dedication to providing customers with peace of mind on the road. Furthermore, Subaru's stringent quality control standards ensure that each vehicle leaving the production line meets the brand's exacting standards of excellence.
Subaru's involvement in rally racing further attests to its pursuit of excellence and performance. Competing in this adrenaline-fueled sport, Subaru has garnered numerous manufacturer championships, showcasing the brand's ability to excel in demanding racing conditions. Notably, turbocharged models like the iconic Impreza WRX STI have become synonymous with Subaru's rally racing pedigree, captivating fans and enthusiasts alike.
As a subsidiary of the giant Fuji Heavy Industries Group, Subaru benefits from the collective expertise and resources within the organization, further enhancing its position in the automotive industry. The brand's vehicles are manufactured in its home country of Japan and the United States, reflecting Subaru's commitment to reaching and serving a global customer base.
The Subaru name carries profound meaning, derived from the Japanese term for the Pleiades star cluster, which is intricately depicted in the company's logo. Just as the Pleiades cluster symbolizes a group of stars shining in unison, Subaru embodies a sense of unity and camaraderie that extends to its community of loyal customers. This sentiment is encapsulated in the brand's slogan, "Love. It's what makes a Subaru, a Subaru," highlighting Subaru's ability to foster trust, loyalty, and enduring relationships with its owners.
