Vicks
BRAND DESIGN
Vicks is represented by a trusted and reliable logo featuring the brand name in a white typeface with a distinctive green inverted triangle, symbolizing relief and care. Vicks is a leading global brand of cough, cold, and flu products. It utilizes informative advertising campaigns with powerful messaging to alleviate symptoms, nurse patients back to health, and promote restful sleep. The brand reflects its core values of empathy, trust, and effectiveness, leveraging inspiring stories of people who overcome illness and successfully resume their daily routines. Vicks operates as a subsidiary of Proctor & Gamble, delivering safe and effective products that comply with strict medical standards and regulations. It invests in innovative research and development to create new therapeutic solutions while prioritizing community engagement and corporate social responsibility.
BRAND HISTORY
The story of Vicks began in 1894 when it started as a small family business specializing in selling petroleum jelly, cough drops, and various pharmaceutical products. However, the introduction of their menthol-infused product, Vicks VapoRub, in 1911 truly propelled the brand to new heights. Vicks VapoRub quickly became a reliable solution for relieving coughs, congestion, and aches. Its unique blend of cooling vapors and soothing scent made it a staple in medicine cabinets and a cultural icon for future generations.
Over the years, Vicks expanded its product line to include a wide range of cough, cold, flu, congestion, and pain relief products. This expansion allowed the brand to cater to the diverse needs of individuals seeking temporary relief from various symptoms. Vicks has always prioritized delivering practical and innovative solutions to help people feel better and recover faster.
Vicks's success continued beyond there. The brand grew into an international phenomenon through strategic distribution deals and a commitment to quality. In 1985, Vicks was acquired by Procter & Gamble, a global leader in consumer goods. This partnership further solidified Vicks' position as a frontrunner in the industry. It led to even more excellent opportunities for growth and innovation.
