Cooper Tire & Rubber Co

BRAND DESIGN

Cooper Tire & Rubber Co. brand design features a bold and timeless logo that combines the company name with a tire-inspired motif, symbolizing durability, performance, and reliability. In marketing, Cooper Tire targets automotive enthusiasts, fleet owners, and everyday drivers with campaigns that emphasize their high-quality tires, innovative technologies, and commitment to safety. The company strives to capture customer attention and build brand loyalty through print and digital advertising, sponsorships, and partnerships. Cooper Tire operates a vertically integrated manufacturing process, controlling the production of raw materials, tire design, and manufacturing operations. It leverages advanced research and development facilities, rigorous quality control measures, and strategic distribution channels to ensure efficient operations and deliver exceptional products to customers worldwide.

BRAND HISTORY

Cooper Tire, a venerable American tire manufacturer, has built a sterling reputation for producing high-quality, cost-effective tires since its inception in 1914 in Akron, Ohio.

Initially established by John F. Schaefer and Claude E. Hart, Cooper Tire has remained true to its roots while evolving into a prominent figure in the tire industry. The company's headquarters is located in Findlay, Ohio, a testament to its enduring commitment to American manufacturing and innovation.

With a legacy spanning over a century, Cooper Tire has solidified its position as a leading provider of tires for a diverse array of vehicles, including cars, trucks, SUVs, and more. The company's unwavering dedication to crafting reliable and affordable tires has resonated with customers nationwide, establishing Cooper as a go-to choice for quality tire solutions.

Operating multiple manufacturing plants across the USA, Cooper Tire exemplifies the essence of American ingenuity and manufacturing prowess, ensuring the accessibility and availability of its comprehensive tire offerings.

In a significant development underscoring its industry prominence, The Goodyear Tire & Rubber Company acquired Cooper Tire in 2021, marking a pivotal moment for both companies. This strategic acquisition represents a union of two esteemed tire manufacturers, amplifying their collective capabilities and expanding their tire portfolios to serve customers' needs better.