Lurpak

BRAND DESIGN

Lurpak features its logo, which is based on the lur, an ancient instrument once used in Scandinavia. In marketing, Lurpak targets food enthusiasts and aspiring chefs with inspiring campaigns that showcase the brand's premium butter and dairy products, highlighting their rich flavour profiles, versatility, and commitment to pure, natural ingredients. Lurpak creates engaging content through recipe videos, collaborations with renowned chefs, and enticing food photography, igniting culinary creativity and enticing customers to experiment in the kitchen. Lurpak ensures the highest production standards, sourcing its ingredients from trusted, sustainable suppliers and utilizing state-of-the-art facilities to deliver consistently excellent products.

BRAND HISTORY

Since 1901, Lurpak, a high-fat butter hailing from Denmark, has been delighting food enthusiasts with its exceptional quality and distinctive silver packaging. Renowned worldwide for its rich and creamy taste, Lurpak has become a household name synonymous with luxury and indulgence.

As a proud Arla Foods dairy co-op member, Lurpak is backed by a long-standing tradition of excellence in dairy production. Made from fresh cream, Lurpak embodies the essence of Danish butter, capturing the rich and delicate flavors that have made it a favorite across the globe. With 82% milkfat content, Lurpak is the epitome of richness, delivering a smooth and velvety texture that melts in your mouth.

One of the key features that sets Lurpak apart is its commitment to purity. Lurpak is crafted without any additives or preservatives, ensuring that every bite is a true celebration of natural flavors. This dedication to maintaining the integrity of the butter shines through, making Lurpak an excellent choice for spreading warm toast, enhancing the flavors of homemade dishes, or creating delectable baked goods.

Lurpak's popularity extends far beyond Denmark's borders. It can be found in over 75 countries worldwide. This global reach speaks volumes about the universal appeal and demand for the exquisite taste and quality Lurpak delivers. Whether in Copenhagen or California, you can easily savor the creamy delight of Lurpak's butter.

While Lurpak may be slightly more expensive than typical grocery store butter due to importing costs, its availability at significant retailers ensures you can indulge in its luxurious goodness without hassle. Whether you're a professional chef, a passionate home cook, or simply someone who appreciates a touch of luxury in your meals, Lurpak makes it possible to bring the authentic taste of Danish butter into your kitchen.