Magic Spoon

BRAND DESIGN

Magic Spoon's brand design is characterized by a whimsical and colorful logo featuring the brand name in white with a violet background, embodying the brand's fun and innovative approach to breakfast. Magic Spoon captivates consumers with nostalgia-inducing campaigns emphasizing their products' healthy, nostalgic, and guilt-free nature, targeting health-conscious individuals seeking a delicious alternative to traditional cereals.  Magic Spoon leverages premium ingredients, direct-to-consumer distribution, and a commitment to transparency in nutritional value to redefine the cereal experience and disrupt the industry with a modern twist on a beloved classic.

BRAND HISTORY

Magic Spoon, a culinary alchemist in the realm of breakfast cereals, has been enchanting taste buds since its inception in 2019, conjuring up a wondrous transformation of beloved sugary classics into a low-carb, high-protein morning delight.

Founded in 2019 by the creative minds of Gabi Lewis and Greg Sewitz, Magic Spoon sprouted its roots in the bustling metropolis of New York, where it embarked on its quest to reimagine iconic childhood cereals and infuse them with a healthier, protein-rich twist. Armed with a mission to cater to the evolving dietary preferences of modern consumers, Magic Spoon has crafted a lineup of tantalizing flavors, including Fruity, Cocoa, Frosted, Peanut Butter, and Blueberry, each boasting an impressive nutritional profile of 0g sugar, 11-13g protein, and 3-5g net carbs per serving.

Harnessing their ingenuity and alma mater prowess as Princeton alums, Lewis and Sewitz ventured into uncharted territory, responding to the burgeoning demand for keto-friendly options by skillfully utilizing ingredients such as whey protein, soluble corn fiber, and allulose. This masterful blend mirrors the delectable taste and texture of traditional sugary cereals. It sidesteps the inevitable sugar crash, offering a guilt-free indulgence catering to health-conscious and flavor-driven breakfast enthusiasts.

While acknowledging that Magic Spoon's price point may surpass that of conventional cereals, the brand has garnered a loyal following by artfully striking a harmonious balance between nutritional excellence and sumptuous flavors. Magic Spoon's whimsical identity, encompassing its playful name and the symbolic bent spoon logo, encapsulates the essence of childhood breakfast nostalgia blended with a contemporary, health-conscious twist.